Case Study: Replay & Arbona 360 – A Lasting Partnership

The Challenge

Before the start of the collaboration, Replay's digital presence was fragmented:

• Different agencies for different digital channels
• Lack of strategic connection between SEO, advertising, and social media
• The emergence of new platforms required quick adaptation
• Replay needed a centralized partner who understood retail, reacted quickly, and could strategically and operationally lead all digital activities

Solution: Arbona 360 approach (even before it had a name)

Even before the Arbona 360 model was formalized, the collaboration with Replay was based on:

• A single team for all digital channels
• Integrated strategy across advertising, SEO, email, social media, and analytics
• Continuous development - with the introduction of AI tools, new ad formats, eCommerce optimization, etc.
• No overlap - all tools and channels work as one

Results

• Ongoing partnership for over 10 years
• Multiple increases in traffic and ROI from digital channels
• Flexible implementation of new tools and strategies (TikTok, GA4, AI tools)
• Minimal need for operational briefings from the client - the team knows the brand in depth

Client Statement

"Working with Arbona has never felt like ‘agency and client’, but like an extension of the Replay team. All digital channels, AI tools, and new strategies are integrated by them almost seamlessly - saving us time, resources, and ensuring growth. For us, Arbona 360 is the standard, not an option."

Tamara Nezirović, Brand Manager, Replay Croatia

Conclusion

Replay is proof that Arbona 360 is not a “new idea”, but a system that has been working for over 10 years for those who seek more than just individual services. If you need a partner who connects all digital into a single strategy - contact us.