E-mail marketing

Name: E-mail marketing
Availability: InStock
Author: Arbona

Arbona ti daruje eBook s kompletnom online strategijom - E-mail marketing danas

Through 10 chapters, the eBook will cover email marketing in quite some detail.

For easier understanding, we will start with the history of email marketing and then, through concrete examples, proceed to measuring the success of email campaigns that we at Arbona use today.

What will you learn?

How to define your target audience

Defining the target audience is an extremely important part of setting up an email marketing campaign. In fact, this step is crucial for the success of any marketing campaign.

Building a newsletter subscriber list

Phrases like "Subscribe to our newsletter" or "We don’t spam" are "okay," but nothing more than that. If "okay" is good enough for you, you know how the microcopy on the subscriber sign-up form will look.

Newsletter design

First and foremost, a good newsletter has a quality design that is simple and easy to read. It is advisable to use as few columns as possible, with a single column being ideal.

When to send newsletters

The nature of each business and the specific characteristics of different markets provide different answers to the question – when to send newsletters.

Smartly and strategically prepare email campaigns that will make you stand out from the competition

Email marketing is not dead yet! On the contrary, it is the center of many successful business stories, delivering measurable and long-term results with excellent ROI!

Download our free e-book and let us help you with a few guidelines, tips, and strategies we've learned from years of experience. download

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