Google Analytics 4

Name: Google Analytics 4
Availability: InStock
Author: Arbona

Differences compared to Universal Analytics

The new Google Analytics 4 has been available since October 2020 and currently coexists with its predecessor, Universal Analytics. Both versions of this essential digital marketing tool are still fully functional, although this will not last forever.

The time is approaching when Universal will stop processing new clicks, so now is the right time to start switching to the new generation of Analytics.

Data from the old Analytics will eventually be permanently deleted, so it is very important to complete the migration process as soon as possible to allow the new version to collect as much data as possible.

Using the new GA4 may initially be confusing for many because there are significant differences between the two versions. To avoid potential beginner mistakes, download our free e-book, which includes detailed procedures for setting up its configurations and tracking important data.

What will you learn?

All about the new tool infrastructure

GA3 is designed exclusively for web tracking, while GA4 combines web and app tracking.

Counting visitors and visits

There are significant differences in basic metrics between GA3 and GA4. Find out which ones!

Basic tracking

GA3 tracks only the pages that visitors visit, while GA4 tracks much more than that.

Visitor interactions

Additional parameters within GA4 allow user results and actions to be interpreted correctly; learn how to use them.

The date is approaching when all Universal Analytics accounts will need to be migrated to the new Google Analytics 4

To make this transition easier for you, we have prepared a new free eBook in which you will learn the main differences between the two interfaces, as well as discover tips for properly setting up accounts and tracking data.

Download our free e-book and let us help you with a few guidelines, tips, and strategies we've learned from years of experience. Download

Standard članstvo Arbona Cluba je besplatno. Prijavite se za dodatan sadržaja o digitalnom marketingu.

Prijava korisnika

E-mail

Password

Forgotten password?

Niste registrirani? Popunite podatke za prijavu u Standard članstvo Arbona Cluba.

User registration

First name

Last Name

Company/Organization

Phone Number

Workplace

Password

Enter the security number:

By submitting the completed form, you agree to the privacy policy, which you have read and fully understood.
We will also add you to our newsletter list so you can receive updates and tips from the digital world. If you find our tips and updates unhelpful, you can unsubscribe at any time.