Google Ads

We believe that our relationship with clients should be based solely on excellent results, not strict contracts. Our collaboration model is simple:

• Minimum period: We recommend an initial collaboration of 1 month. This is the time needed for campaigns to go through the learning phase, gather enough data, and achieve a stable return on investment.
• No long-term commitment: After the initial period, the collaboration continues on a month-to-month basis. There are no hidden contractual obligations that force you to stay if you’re not satisfied.

One of the biggest advantages of Google Ads is speed — your ads can be live and start attracting traffic within 24 to 48 hours of launching a campaign. However, it’s important to understand two key phases:

• Immediate visibility: You’ll start seeing the first clicks and website visitors as soon as the campaign goes live. If your offer is strong, the first inquiries or sales can come within the first few days.
• Learning phase: Google’s AI system typically needs 7 to 14 days to gather enough data about user behavior and optimize ad delivery for maximum performance.
• Optimal results: The best performance and a stable return on investment (ROI) are usually achieved after the first month of continuous work, when specialists further refine keywords and ads based on collected data.

Remarketing is a powerful tool that allows you to reconnect with people who have already visited your website but didn’t immediately make a purchase or send an inquiry.

• Reminder of your offer: Your ads are shown to these users while they browse other websites, watch YouTube, or use mobile apps.
• Higher conversion rate: Most customers don’t convert on their first visit. Remarketing brings them back to your website when they’re more ready to take action.
• Personalization: We can display specific ads featuring exactly the products a user has previously viewed, significantly increasing the chances of a sale.
• Budget efficiency: Since you’re targeting people who are already familiar with your brand, the cost per conversion is often significantly lower compared to other campaigns.

Google Display is a visual form of advertising using image and video banners that appear on more than 2 million websites, portals, and mobile apps worldwide. Unlike Search ads, where customers are looking for you, here you find them:

• Increased visibility: It’s a perfect tool for introducing new products or services to a wide audience while they read news, check the weather, or use apps.
• Precise targeting: Your banners are shown to users based on their interests, the topics they follow, or specific demographic data (age, gender, location).
• Remarketing: Display is one of the most effective tools for re-engaging users who have already visited your website, reminding them to complete a purchase or send an inquiry.

Performance Max is the most advanced type of Google Ads campaign, using artificial intelligence to display your ads across all Google channels simultaneously. Instead of setting up separate campaigns, P-Max automatically allocates your budget to where it delivers the best results:

• All-in-one approach: Your ads appear on Google Search, YouTube, Gmail, Google Maps, and the Display Network.
• Focus on conversions: AI analyzes millions of signals in real time to find users who are most likely to make a purchase or submit an inquiry.
• Dynamic optimization: The system automatically combines your headlines, images, and videos to create the most effective ad for each individual user.

Your Google Ads can appear across various Google platforms and partner websites, depending on the type of campaign you’re running.

The most common placements include:

• Google Search - above and below organic results on the search engine
• Google Display Network - across thousands of websites, blogs, and portals partnered with Google
• YouTube - before, during, or after video content
• Google Maps - within location search results and directly on the map
• Google Discover - in personalized mobile feeds
• Gmail - within the Promotions tab

The exact placement depends on your campaign type (Search, Display, Performance Max, Shopping, Video) as well as your targeting settings.