Black Friday marketing

Name: Black Friday marketing
Availability: InStock
Author: Arbona

Arbona gives you an eBook with a complete online strategy: Black Friday marketing

In (micro)economic theory, there is a phenomenon known as the stampede effect. It explains the situation when demand for a product increases with the number of users. If my neighbor has it, I must have it too. And what day of the year better personifies the stampede effect than Black Friday?

In previous years, brands have offered special discounts to customers on Black Friday, and they plan to do the same this year. Why do you think that is?

Download our free e-book and let us help you with a few guidelines, tips, and strategies we've learned from years of experience!

What will you learn?

Website preparation

Prepare your website for increased online traffic! Some things to keep an eye on include page loading time, the complexity of the checkout process, and announcing special Black Friday promotions.

Google Ads advertising

What to do with keywords? Should they stay the same or is it necessary to add current keywords? What budget is needed? Should Search ads be expanded?

Social networks

Do you need to be on all networks for Black Friday, the day when sales start? Should you post only promotions or also other content that will motivate the audience to take action?

Email Marketing

What if you don't have a mailing list? How to stand out in online inboxes? Why are newsletter subject lines important?

Smartly and strategically prepare your online promotions to stand out from the competition

Black Friday is a time that offers many creative opportunities for communication with clients and customers. Download our e-book and let’s conquer the online market together! Download

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