45% higher online sales revenue

The client entrusted Arbona with the implementation and management of campaigns aimed at maximizing results. The complete online approach required a lot of planning, coordinating advertising proposals, and ultimately continuous communication. This communication involved interactions between the client eALATI.hr and Arbona’s experts, as well as internal communication to ensure the project was executed as successfully as possible, given that the entire business was set up online.

From the very beginning, the eALATI.hr online store based its digital strategy with Arbona on continuous SEO optimization and advertising on the Google Ads and Facebook Ads platforms.

Every successful collaboration involves several factors. One key factor that certainly influences its positive outcome is mutual communication. From the beginning of the cooperation, the client has been involved in the strategic and tactical segments of campaign planning. From the start and continuing to this day, the client actively contributes to the informational aspect of the market and industry specifics, providing regular and timely inputs on market trends, cooperation with suppliers, forecasts and expectations regarding supply and demand, seasonal factors, and the formation of typical customer profiles.

Timely information is the key to successfully implementing a digital marketing strategy, especially in competitive and dynamic markets such as retail and wholesale of tools, machinery, and related equipment.

At the beginning, a defined set of keywords was researched to understand exactly what users search for and what queries they enter into Google search, relevant to the client eALATI.hr’s assortment. Keyword research, based on relevance and historical search volume analysis, certainly requires time and additional effort, but with proper application, the results are evident in terms of quality targeting and determining the optimal budget.



As in every business segment, there is certain competition here as well. Continuous competitor analysis was performed along with tracking their keyword rankings (of interest to the client) over time. Effectively responding to user queries and providing solution suggestions increases the likelihood that the user will become a customer, which is certainly one of the primary goals.

Through on-site SEO optimization, the focus was placed on certain ranking factors that will influence better ranking of the eALATI.hr website over time. Work was also done on unique content that contributes to better ranking but also improves user experience by providing better context and quality information that complements other essential product information. 

SEO Optimization and Google Search Console

In the Search Performance report, certain metrics were tracked that facilitate achieving goals and certainly impact better ranking of the eALATI.hr site.

Using Index Coverage, a list of correctly and incorrectly indexed URLs is generated, allowing immediate removal of such issues.

The importance of mobile devices was also recognized. The share of visits over time increasingly favored mobile platforms, so user experience was adapted to each user's platform, with an emphasis on mobile devices.

Using specialized tools, typical user behavior patterns were identified, optimizing the purchase process with the goal of increasing conversions and micro-goals.

Conversion Rate Optimization (CRO) was performed and continues to be developed in order to achieve the set goals.

By quick response to situations, clear mutual communication, and respect for suggestions, organic traffic has realized significant potential, and its growth trend in volume and share of total traffic continues to rise.