The number of subscribers has increased by 320%

With Google Ads and social media advertising

About the client

GONET.TV is a Czech company that started with the website TVprogram.cz and today offers IPTV online television in Croatia and other countries—a smart way to watch TV without satellite, antenna, or cable, with a service adaptable to any internet connection and easy to use.

The GONET.TV service can be used on smart TVs and various other devices, offering over 100 channels as well as hundreds of movies and series. Additionally, GONET.TV allows users to listen to tens of thousands of radio stations. There is no contractual obligation with this service, and it can be freely canceled at the end of the monthly period.

They entered the Croatian market at the very beginning of 2021, which is also when our collaboration began.

PPC

Google Ads oglašavanje

Facebook

Facebook Ads oglašavanje

Goals

At the beginning of the collaboration, the goal was to achieve 5,000 sign-ups, i.e., new registrations on the GONET.TV platform in 2021, along with continuous growth thereafter.

The campaigns were focused on generating conversions using a lead magnet and gathering potential subscribers who first try the platform for free or for 1 HRK, and then converting those leads into permanent users with a monthly subscription.

In addition to the primary campaign goals, which involve maximizing the collected leads and converting them into permanent users, the secondary goals were brand recognition and top-of-mind awareness.

How We Worked?

Campaign strategy

It was identified that there is a market opportunity due to the lack of a Best Buy service that is affordable, offers flexible terms without contractual obligations, and includes additional product options within the price. These strengths formed the core messaging within the campaigns. The entire strategy was divided into three phases:

Promotional period with free trial of the service without a credit card, aimed at maximizing the number of leads
Phase of service improvement and enhancement with a steady influx of new users
Phase of increasing media presence, aimed at rapid growth in the number of new users through top-of-mind and share-of-voice awareness, accompanied by Conversion campaigns

First phase

The first phase referred to the penetration of the Croatian market, during the period from January 7 to February 15, 2021. During this time, users were also offered a free trial period. In this phase, Google ads (Search, Display, Video) and Facebook ads (Conversions, Awareness) were used.

Second phase

The second phase, from February 16 to the end of 2021, focused on sustainable growth and service improvement, as well as the introduction of new HBO and Cinemax channels (remarketing existing users for upsell). In this phase, Google ads were used (Search, Display, Video, Smart, Discovery, Performance Max, App Installs) as well as Facebook ads (Conversions, Awareness, Retargeting).

third phase

The third phase covered the campaign from the second phase, with the addition of a YouTube for Actions campaign and Facebook Reach & Frequency and Video Views, with a significantly larger budget.

Results

Case study results for GONET, highlighting the number of registrations from Google Ads and Facebook Ads

In the first month of market penetration, more than 1,800 registrations were achieved through Google Ads campaigns and over 3,600 through Facebook Ads campaigns. From the start of the campaigns until the end of 2021, the number of subscribers increased by 320%, which is double the initial goal.

Another important metric is the percentage of users from the trial period who continued to use the service — specifically, 73%.

We tracked data using the Google Analytics system, regularly evaluating it to constantly adjust campaigns and achieve the same or better performance.

This collaboration yielded excellent results, which is also confirmed by the MIXX award for finalists that we won in the category of “Direct Response and Lead Generation campaigns.”

MIXX award in the category 'Direct Response and Lead Generation campaigns'
You too can be another example of such a successful story. Contact us to schedule a meeting and discover your company’s potential!