How adwords became the most important

prodajni kanal estetske poliklinike

The Me-dent aesthetic surgery clinic attracts domestic and international clients using AdWords

Me-Dent Clinic is a center for aesthetic surgery and regenerative medicine, founded in 2008. The predecessor of Me-Dent is the Dr. Hodžić Clinic. After specializing in stem cells in Russia, Dr. Hodžić established Me-Dent Clinic upon returning to Croatia in Rovinj. The clinic offers a variety of aesthetic procedures, from anti-aging treatments, facial smoothing corrections using stem cells, lip augmentation with own fat tissue containing stem cells, to eyelid corrections. What differentiates Me-Dent is breast augmentation with stem cells. Me-Dent’s goal is to provide innovative, reliable, and high-quality services to all domestic and foreign clients.

“AdWords enabled us a fast and targeted reach to new markets. I was especially surprised by the large number of inquiries — before using AdWords, I didn’t realize that such great potential lies in advertising on Google.” – Aida Komljenović, owner of the Me-DENT aesthetic clinic

PPC

Google Ads advertising

Success with AdWords

At the very beginning, Me-Dent Clinic, like most entrepreneurs, used traditional advertising in print media and had a network of intermediaries through which they brought potential clients to the clinic. The problem was that advertising in print media was difficult to measure, and intermediaries were extremely expensive.

Me-Dent Clinic started using AdWords in May 2012, during the period when they decided to redesign and functionally improve their website. For the website transformation, they hired the company Arbona d.o.o., which had just become a member of Google Engage. After completing the website, Arbona agency, which meanwhile earned certifications for Google Analytics and search engine advertising, proposed a test campaign using Engage incentives.

“As inquiries through the website started coming almost immediately, it was easy to continue cooperation with Me-Dent,” emphasizes Sandro Lazarić from Arbona. In just a few months, AdWords reached a share of 30% of the marketing budget, with plans for that share to exceed 80% within the next six months.

“With Google AdWords, we planned to increase the number of clients by 10%, but after just a few months, AdWords became our most important sales channel. Due to excellent results, we are fully turning to online advertising as it has proven to be the most important and successful marketing channel.

We entrusted Arbona with the complete care of our website and Google search advertising, which turned out to be an excellent business decision. Following their suggestions, we enter new markets and achieve significant sales growth, raise the clinic’s reputation, and reduce marketing costs per client. They regularly report on campaign results and inform us about business opportunities. With Arbona’s help, we are educated and informed, knowing exactly where and how our advertising budget is invested. Most importantly, thanks to the measurability of AdWords advertising, we know exactly how many new jobs our marketing investment brings,” states Mrs. Aida.

Looking to the future

“In the future, we plan to expand into new markets. After successful experiences with AdWords in Croatia and neighboring countries, we plan to use this advertising method to attract clients from Russia, Germany, and Norway,” says Mrs. Aida.