UX analysis is the process of evaluating the user experience on a website or application with the goal of improving functionality, ease of use, and user satisfaction. Focused on understanding users' needs and behaviors, UX analysis includes methods such as user testing, user journey analysis, and collecting feedback. Applying UX analysis helps identify design and navigation issues as well as opportunities for improvement. The results of this analysis are used to optimize design and content, thereby increasing engagement and conversions. A high-quality UX analysis contributes to creating an intuitive user interface that meets user expectations, which is crucial for the long-term success of any digital platform.
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