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The cost of TikTok advertising depends on several factors: campaign goals (sales, leads, branding), competition in your industry, and the amount of content being tested.
Unlike some other channels, TikTok often requires testing multiple video ads to find what performs best. That’s why the budget and scope are defined individually.
Feel free to contact us — we’ll assess your business with no obligation and propose a clear, tailored plan.
The budget mainly depends on the stage you’re in:
TikTok’s algorithm performs best when it has enough data, which means consistent advertising is key.
Based on your product and goals, we can recommend a realistic starting budget.
TikTok can deliver very concrete results, but in a different way compared to traditional channels:
The best results come from brands that adapt their content to the platform — authentic, fast, and native-style video.
Yes, TikTok is especially effective for e-commerce — but with one key condition: the product needs to capture attention through video.
The best-performing products are:
TikTok can be an excellent channel for scaling sales, especially when combined with remarketing and other channels.
TikTok is primarily a B2C platform, but it can also work for B2B, with a different approach.
For B2B, TikTok is most commonly used for:
For direct B2B sales, it is usually combined with other channels (e.g., Google or LinkedIn).
TikTok can deliver both, most often through a combination of:
With well-optimized campaigns, it’s possible to achieve direct sales straight from ads, especially for e-commerce.
At the same time, TikTok has a strong impact on brand awareness, which long-term increases sales across other channels.
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