SEO optimization

Why SEO optimization for search engines?

Users on search engines look for information or answers to questions that interest them. On the other hand, anyone who has a website or online store wants it to be visited. SEO connects your online site with potential customers/users.

Through the SEO module, learn why it is important for your website to have relevant, detailed, and useful content. Learn how to choose keywords for which you want your website to appear in the search engine. We will reveal what will increase your site's traffic, and subsequently its popularity, i.e., relevance on search engines.

Who is the module intended for?

Voditeljima marketing odjela u tvrtkama
Svima koji planiraju ili već imaju aktivnu web stranicu
Svima koji žele povećati organski promet na svojoj web stranici
Samoukim SEO “stručnjacima”
Zaposlenicima u sektoru marketinga
Svima koji se žele maknuti s treće stranice SERP-a
Poduzetnicima koji žele pronaći nova tržišta i kupce
Obrtnicima koji žele biti drugačiji i uspješniji
Studentima s interesom za digitalni marketing

Organization

The SEO - Search Engine Optimization module lasts 3 days. It consists of 3 lectures, each two hours long. Online lectures take place from Monday to Wednesday starting at 3:00 PM.

Structure and Topics

We will introduce you to the fascinating world of SEO. You will learn how internet search engines work, what crawlers are, how indexing functions, and why page rank is important. You will learn about the advantages and disadvantages of white hat and black hat strategies. You will see what onsite, offsite, and local SEO are. We will explain the acronyms CRO and UX and teach you how to measure results.

What will you learn?

What is SEO optimization
How search engines work
Crawlers
Indexing
Page rank
White hat strategies
Black hat strategies
Onsite SEO optimization
Local SEO optimization
CRO / UX analysis
Offsite SEO optimization
Measuring results
Using AI to improve optimization

What will you get?

Practical knowledge with an emphasis on hands-on experience
Expert instructors with significant professional experience
Opportunity for consultations with the instructor
Certificate (upon passing all modules)
Excellent experience

Academy price

Total price

800 € + PDV

6.027,60 Kn + PDV

One module

160 € + PDV

1.205,52 Kn + PDV

Student offer

670 € + PDV

5.048,12 Kn + PDV

Lecturer

Leon Mirčić

SEO expert with a Google Analytics certification, focused on achieving outstanding SEO results. By applying knowledge, they organically optimize websites across various industries to increase their organic visibility.

With a deep understanding of SEO strategies and expertise in user experience (UX), they continuously strive to improve their skills and apply the latest trends and technologies in the industry.