Schema markup

Schema markup is a form of microdata added to the HTML code of a website to provide search engines with additional information about the content. This structured data standard enables search engines to better understand the context and purpose of your pages, which can result in richer displays in search results, known as rich snippets. For example, schema markup can highlight reviews, ratings, events, recipes, products, and much more. By implementing schema markup, website owners can improve the visibility and attractiveness of their pages in search results. Besides helping search engines, schema markup can also enhance the user experience by providing users with quicker access to relevant information. This can lead to more clicks, better engagement, and ultimately better positioning in organic search results. Proper use of schema markup is a key part of a modern SEO strategy.