Pinel krk increased revenue by 141%

Discover how we achieved this growth!

About pinel krk

Pinel Krk is a company specialized in the sale of paints and varnishes, tools, construction chemicals, protective work equipment, as well as garden and pool equipment. The company has been operating since 1998 in the area of the island of Krk and runs 2 stores along with the protective equipment department B4SAFE. For several years, they have been providing support to customers throughout Croatia via their webshop, offering free delivery on most products.

What does our client say about the cooperation and achieved results?

The cooperation with Arbona has brought significant results for our webshop and business. Through expert management of Google Ads campaigns and effective SEO optimization, we have achieved impressive revenue growth. We especially appreciate their professional approach, transparency, and constant support, which are key to the successful management of campaigns. The case study they prepared perfectly reflects their dedication and results, and we are confident that this collaboration will continue to reach new heights.

Highly recommended to anyone looking for a quality and reliable partner in digital marketing!

Damir Kosić, Pinel Krk d.o.o.

SEO

Search engine optimization

PPC

Google ads advertising

Google Analytics

What problem did the client face?

The company pinel krk faced the challenge of low visibility on search engines for many key product categories. Although they sold pool chemicals well, other categories such as tools, construction chemicals, and protective equipment were poorly ranked for generic keywords. The category with olive equipment was especially important to them, as they saw potential for growth but also strong competition. In an effort to improve their webshop’s visibility, pinel krk invested not only in seo optimization but also in google ads campaigns to further increase traffic and achieve better search engine rankings.

What did we do to solve the problem?

To improve the current situation, we proposed the following steps to the client:

Keyword analysis
Technical SEO audit
On-site SEO optimization
Creating new content
Launching a Google Ads campaign

Collaboration details

Pinel Krk entrusted us with SEO and Google Ads optimization to improve the online visibility of key categories. The implemented activities include:

Technical SEO and On-site Optimization
We removed technical obstacles and optimized the site structure, thereby improving the relevance of product pages.

Keyword Analysis
We researched key terms (both branded and generic) to optimize search for categories such as pool chemicals and olive equipment, etc.

Content Creation
We updated the content of key categories, adding useful information that supports the SEO strategy and attracts users.

Google Ads Campaigns
Through targeted campaigns, we attracted relevant traffic, increased product visibility, and boosted sales.

Monitoring and Adjustments
Using Google Analytics, Google Search Console, and SemRush, we regularly monitored results and adjusted strategies for continuous improvement.

Solutions

SEO solutions

Growth in Keyword Rankings

Before the collaboration started, Pinel Krk was not visible in high positions for many keywords, often not even appearing among the top 100 results. After the SEO optimization was carried out, a large number of those keywords took positions within the TOP 10 Google results, significantly increasing the website’s visibility.

Examples of such keywords can be seen in the table below. The observed period is August, September, and October of 2023 compared to the same period in 2024. There is a huge progress in ranking words that were not on the first three pages of Google and are now positioned high on the first page.

Keyword positions in 2024 and difference compared to 2023.

Example of Organic Ranking

An example of organic ranking on Google search results for the keyword "olive nets" shows how the website ranks for that query. Before the collaboration, Pinel Krk was on the fifteenth position for this keyword, and now it is on the first. A significant improvement was observed, resulting in increased visits and eventually conversions.

First position in search results on SERP for the keyword olive nets.

Growth of Organic Traffic

Since the implementation of the SEO strategy, Pinel Krk has achieved significant growth in organic traffic. The number of clicks increased, and the average keyword position improved significantly, resulting in better visibility and user engagement. This continuous growth, clearly visible in the graph, shows how content optimization and technical adjustments bring results, enabling Pinel Krk to reach a wider audience and increase interest in their products.

Google ads solutions

Alongside successful SEO optimization, Google Ads campaigns delivered excellent results for Pinel Krk. Targeted advertising achieved significant growth in visibility and attracted relevant traffic. Google Ads enabled the client to rank at the top of search results for key products such as olive equipment, pool chemicals, and tools, increasing conversions and meeting sales goals. Continuous monitoring and campaign optimization resulted in a high CTR and favorable cost per click, further enhancing the efficiency of the investment.