Off-page SEO refers to all activities conducted outside of your website to improve its ranking in search engine results. The main focus of off-page SEO is on building backlinks, which serve as "votes of confidence" and signal to search engines that your content is relevant and valuable. Quality backlinks can significantly enhance your website’s authority, leading to better rankings. Besides link building, off-page SEO includes activities such as social signals and influencer marketing. Engaging with your audience through social media and creating a positive online reputation further supports off-page SEO efforts. A well-executed off-page SEO strategy can significantly increase traffic to your website, improve visibility, and ensure a long-term competitive advantage in the market.
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