About Mikronis
Mikronis is a company founded in 2001. Their work focuses on desktop and laptop computers, servers, computer components, computer peripherals, tablets, and smartphones.
The use of computers, as is already well known, is becoming our daily routine, and the near future predicts that computers will actually take the main role without which business operations will be unimaginable, as well as all other aspects of life such as online ordering, bill payments, etc.
Through many years of working with some of the world’s best manufacturers of computers and complete IT equipment such as IBM, Lenovo, HP, Toshiba, Microsoft, Samsung, and many others, Mikronis has gained invaluable experience in the sale and service of IT equipment, and has established itself as one of the leading Croatian suppliers of computers and IT equipment.
In this sector, they provide full support daily to all their clients, from small and medium-sized companies to individuals, to ensure and enable the highest quality, safest, and most reliable work on their computers and entire IT equipment.
The use of computers, as is already well known, is becoming our daily routine, and the near future predicts that computers will actually take the main role without which business operations will be unimaginable, as well as all other aspects of life such as online ordering, bill payments, etc.
Through many years of working with some of the world’s best manufacturers of computers and complete IT equipment such as IBM, Lenovo, HP, Toshiba, Microsoft, Samsung, and many others, Mikronis has gained invaluable experience in the sale and service of IT equipment, and has established itself as one of the leading Croatian suppliers of computers and IT equipment.
In this sector, they provide full support daily to all their clients, from small and medium-sized companies to individuals, to ensure and enable the highest quality, safest, and most reliable work on their computers and entire IT equipment.
PPC
Google Ads Advertising
SEO
Search Engine Optimization (SEO)
Facebook
Advertising
Why did Mikronis choose Arbona?
In the desire for progress and improvement of online shopping, as well as dissatisfaction with previous results, Mikronis approached Arbona for cooperation. They recognized our market results and realized that we are a partner they can trust. Already in the first days of mutual communication, we made efforts to show understanding of their needs and even anticipate them.
By reviewing past results and through an agreement between Mikronis and Arbona, goals were defined and the foundations of cooperation were set. From the start, the collaboration involved Arbona managing Google Ads advertising, Facebook advertising, and SEO optimization for better ranking of Mikronis on the Google search engine.
The key metrics that needed to be met and achieved for better results were:
- conversion rate, where the primary goal is to encourage as high a percentage of website visitors as possible to convert,
- last click online purchases, meaning purchases directly linked to sales channels, in this case Google Ads advertising and advertising on social networks.
Ultimately, the most important goal is to achieve an overall increase in revenue.
Campaign goals
Experiences
“Previous experiences, satisfaction, but also the results of other digital agencies did not meet Mikronis’s expectations. Precisely because of that, we decided to collaborate with a new digital agency and chose Arbona as our partner. With Arbona, we are promptly informed about campaign results and continuously receive advice and suggestions on all opportunities and possibilities that arise. The campaigns are much more successful, which also increases the satisfaction of all of us at Mikronis. I believe that trust and communication are the foundation of every good cooperation, and we have achieved that with Arbona.”
— Gordana Puhelek from Mikronis.
— Gordana Puhelek from Mikronis.
Knowing the market conditions, Arbona’s experts strive daily to create extremely positive moments of truth in every step of the user experience, improve online sales, and reduce overall marketing costs.
Success with Arbona
To meet the given goals as well as all of Mikronis's expectations, a detailed analysis and research of keywords had to be conducted. Detailed keyword research means connecting with customers and their needs, and understanding the queries they type into the Google search engine when looking for desired terms, which in this case are related to Mikronis's business description. By analyzing the keywords, terms with the highest search volume were identified. Including these words and entire phrases in ads, expanding the ads, and using prominent clickable CTA buttons (calls to action), Mikronis's ads began to show results.
The results became visible very quickly. Improvement is evident in many important metrics, with the most important ones being those set as the primary goals of the entire cooperation.
Google Ads campaigns in 2019 achieved 95.43% more last-click online purchases with 26.90% less budget spent compared to 2018. When comparing the same metric with 2019, there were 34.51% more last-click online purchases with 11.20% less budget.
The conclusion is clear. Google Ads search and display networks show noticeable growth year after year, meaning each new year performs better than the previous one with a smaller budget.
The results became visible very quickly. Improvement is evident in many important metrics, with the most important ones being those set as the primary goals of the entire cooperation.
Google Ads campaigns in 2019 achieved 95.43% more last-click online purchases with 26.90% less budget spent compared to 2018. When comparing the same metric with 2019, there were 34.51% more last-click online purchases with 11.20% less budget.
The conclusion is clear. Google Ads search and display networks show noticeable growth year after year, meaning each new year performs better than the previous one with a smaller budget.
Current Results of Mikronis Campaigns
Mikronis campaigns on all platforms achieve very good results. Comparing the two previous years in the periods from January 1, 2018 - July 29, 2018, and January 1, 2019 - July 29, 2019, there is certainly a more significant growth in the number of sessions. In 2018, during that period, the number of sessions was 936,166, while in the same period in 2019 it was 1,045,743, which is an increase of over 11.5%. Also, the same period this year, according to the latest data up to July 29, 2020, shows a number of sessions of 1,048,590, which is the highest number of sessions recorded so far. The conclusion is that the growing trend continues.
When it comes to the number of direct last-click online purchases in the period from January 1, 2018 - July 29, 2018, it was 2,637, and in the same period from January 1, 2019 - July 29, 2019, it was 2,802. However, the latest data for the same period in the current 2020 year shows a much higher number of 4,401, which is more than 57% increase. From the current data, it can be concluded that the ads are effective, encouraging customers and leading them to the last touchpoint and purchase confirmation.
When it comes to the number of direct last-click online purchases in the period from January 1, 2018 - July 29, 2018, it was 2,637, and in the same period from January 1, 2019 - July 29, 2019, it was 2,802. However, the latest data for the same period in the current 2020 year shows a much higher number of 4,401, which is more than 57% increase. From the current data, it can be concluded that the ads are effective, encouraging customers and leading them to the last touchpoint and purchase confirmation.
Thanks to the applied knowledge of Arbona's experts in Google Ads and Facebook advertising, as well as relevant and timely ads with all the latest updates, sales growth was achieved with a smaller budget. Branded keywords, display ads, and remarketing targeting users who have already visited the Mikronis site increased brand recognition.
This completes a comprehensive strategy and "covers" different users on different platforms with the goal of achieving the highest possible sales and gaining the trust of Mikronis’s customers and clients.
What is certainly worth highlighting is the trust Mikronis’s experts have in Arbona. Their openness to the ideas and suggestions presented by Arbona gives Arbona’s experts daily space for constant improvement of all channels and the application of new opportunities that prove successful, which are initially tested to see the market’s reaction to certain changes and new possibilities.
We strive every day to meet Mikronis’s expectations. But the story does not end here; we give our best to exceed those expectations.
This completes a comprehensive strategy and "covers" different users on different platforms with the goal of achieving the highest possible sales and gaining the trust of Mikronis’s customers and clients.
What is certainly worth highlighting is the trust Mikronis’s experts have in Arbona. Their openness to the ideas and suggestions presented by Arbona gives Arbona’s experts daily space for constant improvement of all channels and the application of new opportunities that prove successful, which are initially tested to see the market’s reaction to certain changes and new possibilities.
We strive every day to meet Mikronis’s expectations. But the story does not end here; we give our best to exceed those expectations.
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