Why Instagram Advertising?
According to some studies, Instagram is the platform with the greatest influence on users’ purchasing habits. A picture really is worth a thousand words, and judging by research, a thousand words are enough to influence buying decisions.
Instagram is an increasingly popular social network, and having a presence and advertising on this platform should be a priority for any company, craft business, or enterprise that wants to have any influence on the next generation of users/customers.
What will you learn?
- Basic concepts (hashtag, Instagram stories, etc.)
- Profile types
- Types of Instagram campaigns
- Types of Instagram ads
- Ad setup
- Targeting methods
- Measuring results
What will you get?
- Practical knowledge with an emphasis on hands-on experience
- Expert instructors with significant professional experience
- Opportunity for consultations with the instructor
- Certificate (upon completion of all modules)
- Excellent experience
Organization
The Instagram Advertising module lasts 3 days. It consists of 3 lectures, each two hours long. Online lectures are held from Monday to Wednesday starting at 3:00 PM.
Who is this module for?
- Marketing department heads in companies
- Anyone planning or already running Instagram campaigns
- Anyone looking to increase sales
- Self-taught Instagram advertisers
- Employees in the marketing sector
- Entrepreneurs looking to find new markets and customers
- Craftsmen wanting to be different and more successful
- Students interested in digital marketing
Structure and topics
Discover the full potential of hashtags, learn all about Instagram stories and IGTV. Learn what types of profiles exist and which one is right for you. We will discuss the types of Instagram campaigns and ads, as well as their setup, monitoring, and measurement. You will learn how to target your audience and interpret the results.
Instructor
Nikolina Mišak
Certified Google Ads, Google Analytics, and Bing expert. Additionally, she is specialized in YouTube and Instagram advertising. She has completed over 100 marketing campaigns on social media.
She is passionate about Instagram, where she is gradually building her community. When it comes to managing Instagram campaigns, she covers all areas—from the automotive industry to the beauty industry. You will learn all the secrets and tricks of Instagram from her.