Many newsletters end up in spam. Of course, the best way to reduce this is to have a high-quality mailing list. We must have users who have explicitly agreed to receive our marketing emails. By collecting the list this way, we drastically reduce the number of emails that end up in spam. Additionally, there is a technical barrier that is becoming increasingly important, especially with stricter policies from Gmail, Yahoo, and others this year. It is necessary to authenticate the sender's domain. This means the domain sending the newsletter must be verified to prove that you are behind that domain, which increases the chances that your emails won’t be marked as spam.
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