Frequently asked questions

How to comply with GDPR in email marketing?

It is very important to have confirmation that the user has agreed to be on your mailing list. The point is to send newsletters only to people who have consented. If you do email marketing this way—not just because of GDPR, but also for your own benefit—you will create high-quality campaigns that make sense and deliver results. It is wrong to send emails to people who have not subscribed to your mailing list because it brings no benefit at all. In fact, the opposite effect occurs: your emails end up in spam, signals go up that you are an irrelevant sender, and increasingly your messages will land in the spam folders of recipients who might actually want to receive your newsletter.