Why Google Analytics?
Google Analytics is a tool for tracking visits to your website. However, it can be much more. If its full potential is utilized, it can become an important part of your online strategy.
Learn how to discover the path a visitor took to reach your site, how long they stayed, which content they viewed, and from which country or location. Learn how to use Google Analytics to monitor the effectiveness of various marketing campaigns and easily measure their performance. Everything is recorded, you just need to know how to read it.
Learn how to discover the path a visitor took to reach your site, how long they stayed, which content they viewed, and from which country or location. Learn how to use Google Analytics to monitor the effectiveness of various marketing campaigns and easily measure their performance. Everything is recorded, you just need to know how to read it.
Who is this module intended for?
Marketing department managers in companiesEveryone who wants to track the results of their digital marketing campaigns
Website owners who want to learn more about their visitors
Employees in the marketing sector
Everyone who wants to display ads to visitors of their websites
Entrepreneurs who want to strengthen relationships with their customers/users
Craftsmen who want to be more distinctive and successful
Students interested in digital marketing
Organisation
The Google Analytics module lasts 3 days. It consists of 3 lectures, each two hours long. Online lectures are held from Monday to Wednesday, starting at 3:00 PM.
Structure and Topics
We will introduce you to the world of data and familiarize you with the Google Analytics tool. You will learn how to implement it on the web and what the structure of an Analytics account looks like. You will find out about the different types of Google Analytics reports and when they are useful, as well as how attribution helps marketing professionals determine how much each channel has contributed to sales and conversions.
What will you learn?
- Basics of using the tool
- Implementation on the website
- Structure of the Google Analytics account
- Real-time reports
- Audience
- Acquisition
- Behavior
- Conversions
- Attribution
What will you get?
- Practical knowledge with a focus on hands-on experience
- Expert instructors with significant professional experience
- Opportunity for consultations with the instructor
- Certificate (upon successful completion of all modules)
- Excellent learning experience
Lecturer
Ivan Jurčić
Through his lessons, analytics becomes a story, and every click a journey worth exploring.
Not only is he a data whisperer, but also an SEO guru, especially passionate about technical optimization. In a world full of numbers and trends, he finds ways for websites not only to shine but also to dominate Google.
In the world of numbers and algorithms, he is the one who knows how to tell stories that rank.
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Not only is he a data whisperer, but also an SEO guru, especially passionate about technical optimization. In a world full of numbers and trends, he finds ways for websites not only to shine but also to dominate Google.
In the world of numbers and algorithms, he is the one who knows how to tell stories that rank.
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