Google Ads advertising

Google Ads oglašavanje

Why Google Ads advertising

You will learn how to control Google Ads costs on a daily basis. You will also find out how to define the target audience for your ads, including which languages and countries to target.

After completing the Google Ads advertising module, you will know how to create ads with properly set keywords. You will learn whether it is better to use Search, Display, or both for a specific campaign. You will discover how and when to upgrade campaigns with remarketing and how to properly organize remarketing lists.

Who is the module intended for?

Marketing department managers in companies
Anyone planning or already managing Google Ads campaigns
Anyone looking to increase sales
Self-taught Google advertisers
Employees in the marketing sector
Entrepreneurs seeking new markets and customers
Craftsmen aiming to be different and more successful
Students interested in digital marketing

Organization

The Google Ads Advertising module lasts 3 days. It consists of 3 lectures, each lasting two hours. The online lectures are held from Monday to Thursday, starting at 3:00 PM.

Structure and Topics

Get familiar with the Google Ads system and learn about possible bidding strategies. Create your own Search network ad and Display ad. Learn how to create video ads and Google Shopping ads, as well as how to measure results.

What will you learn?

Google Ads Basics
Creating Target Audiences
Keyword Planner – Selecting Keywords
Bidding Strategies
Advertising on the Search Network
Advertising on the Display Network
Video Advertising
Advertising on Google Shopping
Measuring Results
Advanced AI Capabilities within Google Ads Campaigns

What will you get?

Practical knowledge with an emphasis on hands-on experience
Expert instructors with significant work experience
Opportunity for consultations with the instructor
Certificate (upon passing this and all other modules)
Excellent experience

Academy price

Ukupna cijena

800 € + PDV

6.027,60 Kn + PDV

Jedan modul

160 € + PDV

1.205,52 Kn + PDV

Studentska ponuda

670 € + PDV

5.048,12 Kn + PDV

Lecturer

Nikolina Mišak

She has many years of experience working in marketing. She has executed hundreds of digital marketing campaigns on social media and the Google Ads platform both in Croatia and abroad. She is a certified expert in Google Ads, Google Analytics, and Bing, but she loves Facebook marketing the most.

She is experienced in creating and optimizing all types of Facebook and Instagram campaigns, so if you want to learn tips and tricks, she is the right person for that.