Facebook and Instagram Advertising

Facebook i Instagram oglašavanje

Facebook and Instagram Advertising

Facebook and Instagram ads have been a digital marketing ‘must-have’ for years, and their numbers continue to grow daily. Learn how to advertise on the most popular social media platforms and achieve excellent results. Measure ROI and be confident in every step.

Who is the module intended for?

Marketing department managers in companies
Anyone planning or already running Facebook and/or Instagram campaigns
Anyone looking to increase sales
Self-taught Facebook advertisers
Employees in the marketing sector
Entrepreneurs looking to find new markets and customers
Craftspeople who want to stand out and be more successful
Students interested in digital marketing

Organization

The Facebook and Instagram Advertising module lasts 4 days. It consists of 4 lectures, each lasting two hours. Online lectures are held from Monday to Thursday starting at 3:00 PM.

Structure and Topics

Learn how to define your desired campaign goal and which type of Facebook and Instagram campaign to choose. Find out when it’s the right time to build brand awareness, when to use Consideration, and when to launch Conversion campaigns. Discover all ad formats, where and how they can appear, and learn how to create targeted audiences. We'll also show you how to measure results. Unlock the full potential of hashtags, learn everything about Instagram Stories and IGTV. Understand the different profile types and which one is right for you. We'll cover the types of Instagram campaigns and ads, how to set them up, track them, and measure their performance. You'll learn how to target the right audience and interpret the results.

What will you learn?

Defining marketing objectives (choosing the campaign type)
Awareness campaigns
Consideration campaigns
Conversion campaigns
Audience development (creating a target group)
Ad placement options
Ad formats and types
Measuring results
Basic Instagram terms (hashtag, Instagram Stories...)
Profile types
Types of Instagram campaigns
Types of Instagram ads
Ad setup
Targeting methods
Measurement
Content creation using AI tools

What will you get?

Practical knowledge with an emphasis on hands-on experience
Expert instructors with significant professional experience
Opportunity for consultations with the instructor
Certificate (upon completion of all modules)
Excellent experience

Academy price

Total price

800 € + PDV

6.027,60 Kn + PDV

One module

160 € + PDV

1.205,52 Kn + PDV

Student offer

670 € + PDV

5.048,12 Kn + PDV

Lecturer

Nikolina Mišak

She has many years of experience working in marketing. She has executed hundreds of digital marketing campaigns on social media and the Google Ads platform both in Croatia and abroad. She is certified in Google Ads, Google Analytics, and Bing, but she loves Facebook marketing the most.

She is experienced in creating and optimizing all types of Facebook and Instagram campaigns, so if you want to learn the “tips and tricks,” she is the right person for that.