Why Email marketing?
Email marketing includes designing, creating, and tracking newsletter campaigns. In this module, you will learn how and why to use MailChimp (a tool for creating newsletter campaigns). This form of digital marketing remains effective and delivers very good results in increasing sales due to the high level of content personalization.
A properly designed and launched newsletter can have a very good effect on the amount of sales achieved, regardless of the product or service and their price. Learn to create newsletter campaigns specialized for narrow user groups or for broad audiences depending on your needs and wishes.
A properly designed and launched newsletter can have a very good effect on the amount of sales achieved, regardless of the product or service and their price. Learn to create newsletter campaigns specialized for narrow user groups or for broad audiences depending on your needs and wishes.
Who is the module intended for?
- Marketing department managers in companies
- Anyone planning to collect or already has a list of email addresses
- Anyone who wants to increase sales through direct communication
- Self-taught email marketing “experts”
- Employees in the marketing sector
- Entrepreneurs who want to strengthen relationships with their customers/users
- Craftsmen who want to be more distinctive and successful
- Students interested in digital marketing
Organization
The Email Marketing module lasts 3 days. It consists of 3 lectures, each two hours long. Online lectures will start at 3:00 PM.
Structure and Topics
Get to know the MailChimp system and find out why to use it. Learn how to collect a subscriber list and update and edit the existing database. Create a newsletter from start to finish and discover the different types of newsletters. We will reveal details to watch out for when creating, and you will learn how to interpret results and automate email marketing campaigns.
What will you learn?
- MailChimp (basics and why to use it)
- How to collect a list
- How to edit and update an existing list
- How to create a newsletter
- Types of newsletter campaigns
- What to watch out for when creating
- How to interpret newsletter results
- Campaign automation
- How to create content using AI
What will you get?
- Concrete knowledge with a focus on practice
- Expert lecturers with significant work experience
- Possibility of consultations with the lecturer
- Certificate (if you pass all other modules)
- Excellent experience
Lecturer
Dario Horvat
For over 14 years, he has been working professionally in the internet industry at Arbona. He started his career as a web designer, then moved through web development and newsletter campaigns to become an online marketer.
He holds Google Ads and Analytics certifications and, with over 1000 completed newsletter campaigns, is one of the main “drivers” behind the MailChimp Experts certification awarded to Arbona (the only one in Croatia). He is experienced in conducting various professional and educational trainings.
Because of all this, he has been entrusted with the responsibility of leading the entire Arbona digital marketing academy.
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He holds Google Ads and Analytics certifications and, with over 1000 completed newsletter campaigns, is one of the main “drivers” behind the MailChimp Experts certification awarded to Arbona (the only one in Croatia). He is experienced in conducting various professional and educational trainings.
Because of all this, he has been entrusted with the responsibility of leading the entire Arbona digital marketing academy.
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