E-commerce tracking

E-commerce tracking is a key tool for monitoring and analyzing online sales, allowing merchants to track user behavior on their website. Implementing e-commerce tracking provides insights into essential metrics such as the number of orders, average cart value, conversion rate, and revenue per user. With tools like Google Analytics, merchants can analyze traffic sources and determine which marketing campaigns deliver the best results. E-commerce tracking also enables audience segmentation and offer personalization to boost sales. Continuously monitoring this data helps merchants make informed decisions about advertising strategies and website optimization, resulting in higher return on investment and improved business performance.