What is domain authority?

Domain Authority (DA) is a metric used to assess the credibility and authority of a specific website. Developed by the company Moz, Domain Authority is a numerical value ranging from 0 to 100 and is used as a relative metric to compare different websites.

It is based on the analysis of various factors, including the quality and quantity of links pointing to the website, the authority of those links, content quality, page loading speed, website structure, and other technical aspects. The higher the Domain Authority value, the greater the likelihood that the website will rank well in search engine results and attract more traffic.