What does NPS (Net Promoter Score) mean?

NPS (Net Promoter Score) is a measure of customer satisfaction and loyalty used to assess the likelihood that customers will recommend a company, product, or service to others. It is calculated based on responses to a simple question: "On a scale from 0 to 10, how likely are you to recommend our company/product/service to others?" Based on the results, customers are categorized as "promoters," "passives," or "detractors."